Google Ads Services
1. Campaign setup and management: This involves creating and optimizing Google Ads campaigns based on the goals and budget of the business. This can include keyword research, ad copywriting, and targeting specific audiences.
Keyword research: The agency will identify relevant keywords that people are using to search for products or services similar to what the business offers. These keywords will be used to create the ads and help them show up when people search for those terms on Google.
Ad copywriting: The agency will write compelling ad copy that will be displayed with the ads and encourage people to click on them. This involves crafting a clear and concise message that highlights the benefits of the business and what sets it apart from competitors.
Targeting specific audiences: The agency will use targeting options within Google Ads to show the ads to specific groups of people, based on factors like location, age, gender, and interests. This helps ensure that the ads are being seen by the right people, which can lead to higher conversion rates.
2. Conversion tracking: The agency can help track and measure the effectiveness of the ads by setting up conversion tracking and analyzing data on clicks, impressions, and conversions. Conversion tracking involves placing a small piece of code on the business’s website that tracks when someone takes a specific action (such as making a purchase or filling out a form). This allows the agency to see how many people are taking that action after clicking on an ad, and helps them understand the ROI of the campaign.
3. Remarketing: A Google Ads agency can set up and manage remarketing campaigns, which allow businesses to show ads to people who have visited their website or interacted with their business in the past. Remarketing allows businesses to stay top-of-mind with people who have already shown an interest in their products or services. For example, if someone visits a clothing store’s website but doesn’t make a purchase, the store can use remarketing to show ads for specific products to that person as they browse the web or use Google Search.
4. A/B testing: The agency can help businesses test different versions of their ads to determine which performs the best. This process, also known as split testing, involves creating two or more versions of an ad and showing them to different groups of people. The agency can then analyze the data to see which ad resulted in the most clicks, conversions, or other desired outcomes, and use that information to make informed decisions about which ad to use moving forward.
5. Consulting and strategy: The agency can provide guidance and recommendations on the best approach to take with a Google Ads campaign, as well as help businesses develop a long-term digital marketing strategy. This might involve identifying the most effective types of ads and targeting options for the business, as well as helping the business understand how to measure the success of their campaigns and make data-driven decisions. The agency can also help businesses integrate their Google Ads efforts with other marketing channels, such as social media or email marketing, to create a cohesive marketing strategy.
Our agency can help businesses effectively advertise on Google and reach their target audience, ultimately driving more traffic and sales to their website.